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Pages in this language: 264. Find one by search or walk through the groups.
- Services — 18 buying sources
- ASO & App Promotion
- Crypto Exchange Marketing
- Crypto Influencer & KOL Marketing
- Email Marketing
- In-App Advertising
- Influencer Marketing
- Telegram Mini Apps & Web3 Games
- Paid Social
- PPC / Paid Search
- Programmatic & Native
- SEO & Organic Placements
- Streaming Campaigns
- Crypto Exchange / Swap Service Promotion
- Telegram & Community Marketing
- Token & Memecoin Marketing
- Trading & Binary Options Marketing
- Trading Volume Campaigns
- X (Twitter) Growth & Promotion
- Countries
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bangladesh
- Brazil
- Canada
- Chile
- Colombia
- Czechia
- Denmark
- Ecuador
- Egypt
- Finland
- Georgia
- Germany
- Greece
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kuwait
- Kyrgyzstan
- Malaysia
- Mexico
- Moldova
- Morocco
- Netherlands
- New Zealand
- Nigeria
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Saudi Arabia
- Singapore
- Slovakia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Thailand
- Tunisia
- UAE
- United Kingdom
- Uzbekistan
- Vietnam
- Cases — 15 launches
- Betting in Germany: search ads with mandatory certification
- Betting in Kazakhstan: Telegram as the main channel
- Casino in Mexico: programmatic and native ads
- Casino in the Philippines: 890 FTDs through streaming
- CEX exchange: 2,310 trades via KOL and X
- Crypto in Japan: 430 trades through YouTube
- Crypto exchange in the UAE: 265 trades through influencers
- Bookmaker in Brazil: 3,180 first deposits in six weeks
- iGaming in Sweden: search and display in Tier-1
- Web3: 18,400 addresses via Mini Apps and Telegram
- Blog
- Six checks on a channel before you pay for it
- A demo account is a waypoint, not a result
- Where a brand must not appear, and why a person decides it
- A geo closes mid-flight: what to do with the budget
- How to measure results without end-to-end analytics
- Localisation means reshooting, not translating
- What to do in niches that moderation will not let through
- How to measure payback in Tier-3 where the deposit is cheap but few players pay
- Why ten channels do not give you ten audiences
- Postbacks and reconciliation: what to set up before the first click
- A cheap registration without a KYC breakdown means nothing
- A video script second by second
- Why Google Ads certification sets the campaign timeline, not the budget
- What audience attention actually costs
- Analytics — blog category
- Forex — blog category
- iGaming — blog category
- Case breakdown — blog category
- Crypto — blog category
- Selection — blog category
- Planning — blog category
- Production — blog category
- Breakdown — blog category
- Risks — blog category
- Strategy — blog category
- What the tap-to-earn wave revealed: retention after the airdrop
- Test Campaign or straight to scaling: what decides it
- Where slot traffic went after the Twitch ban on unlicensed casinos
- A UGC library: six months of creative in six weeks
- The whitelist: how a pre-agreed list of channels saves three weeks
- Wave launches: preparing a market for a date
- In iGaming the money is in the second deposit
- A registration without verification is worth nothing
- Glossary
- ARPU — Average revenue per user
- Attribution — Assigning a result to the source that produced it
- Attribution window — How many days an action counts for a source
- Audience audit — Vetting a channel before buying it
- Blacklist — A list of placements we do not buy
- Bonus abuse — Registrations for the sake of the bonus
- Brand safety — Where the brand must not appear
- Creative burnout — When an ad set stops paying back
- Chargeback — A payment reversed through the bank
- Churn — Share of users lost in a period
- Click ID — Unique click identifier
- Cloaking — Showing the moderator a different page
- Cohort — A group of users from one week
- CPA — Cost per target action
- CPI — Cost per install
- CPM — Cost per thousand impressions
- Creative — The ad material itself
- CTA — The call to action itself
- CTR — Share of viewers who clicked
- Dayparting — Buying by time of day
- Deep link — A link into a screen inside the app
- ER — Engagement relative to reach
- Flight — One advertising period
- Fraud — Activity that was bought, not earned
- Frequency — How many times per person
- GGR — Gross gaming revenue
- Hook — The first three seconds
- Impressions — How many times it was shown
- Incrementality — The uplift that would not exist without the ads
- KOB — A creator who buys, not just posts
- KOL — Key opinion leader
- KYC rate — Share of registrations that passed verification
- Listing — Going live on an exchange
- LTV — Lifetime value of a customer
- Media plan — The buying plan itself
- NGR — Net gaming revenue
- Audience overlap — The same people counted twice
- Postback — A callback reporting a conversion
- Pre-lander — An intermediate page before the offer
- Promo code — A tag tied to one creator
- Reach — How many people saw it
- Retention — The watch-through curve
- Rev-share — A share of revenue instead of a fixed price
- ROAS — Revenue per unit of ad spend
- S2S postback — Server-to-server event delivery
- Script — What the creator says, agreed in advance
- Seeding — Buying placements across many channels at once
- Sub ID — A label inside one source
- Tracking — The system that records what happened
- UGC — Content shot as if by a user
- UTM tag — Source markers added to a link
- Wave launch — A schedule that builds rather than peaks
- Whitelist — The approved list of placements
- Platforms — rules and conditions
- App Store — Publishing and search in Apple’s store
- Bing Ads — Microsoft search
- Google Ads — Search advertising
- Google Play — Publishing and promotion in Google Play
- Instagram — Placements and Reels
- Kick — Streams without slot restrictions
- Meta Ads — Facebook and Instagram
- Telegram — Channels, communities and mini apps
- TikTok Ads — Short video
- Twitch — Sports, esports and licensed operators
- X (Twitter) — Threads, creators and Spaces
- YouTube — Creators and video ads
Sections
45tools and utility pages- About
- Audit of your current buying
- Benchmarks — cost per deposit by source and region
- Logo and brand assets
- Media plan brief
- Media plan calculator
- Launch checklist
- Source picker
- Who we have worked with
- Source comparison
- Contact — media plan in 48 hours
- What creatives look like by source
- Digest: what changed with platforms and regulators
- Event calendar — what flights are planned around
- FAQ
- Your first month with Polarix
- Campaign formats
- Integrations
- KPI & forecast
- Licensing and certification timelines by country
- Typical mistakes
- For placements and creators
- Payment and contract
- Media plan in 48 hours — what is inside
- Pricing
- Personal data processing
- Regulation
- Regulators and licences — 59 countries
- Regulatory changes 2025–2027
- Reporting
- Responsible gaming and AML
- Client reviews
- Search
- Team
- Marina Gayduk — Creative and production
- Artem Kovalsky — Managing partner
- Egor Lapin — Analytics and tracking
- Daria Menshikova — Head of account management
- Polina Radevich — Media buying, crypto
- Nikita Shevchuk — Media buying, iGaming
- Terms of work
- How we check traffic
- Trust — contract, reporting, refusals
- Polarix vs a typical agency
- Agency or in-house