Who signs off the media plan
Six people responsible for the forecast, the buying and the report. Each has an area of responsibility, not a title for the website.
Artem Kovalsky
Signs off the media plan and answers for the forecast not diverging from the actuals by a factor of two. Runs negotiations on budgets from $100,000 and reviews the launches that missed the plan.
Daria Menshikova
Holds the one-contact-per-project rule: runs the brief, handles the correspondence, keeps deadlines and approvals on track. A question is not passed to "colleagues" — the answer comes from the same person.
Nikita Shevchuk
Buying for bookmakers and casinos: sourcing platforms, negotiating with creators, terms and scripts. Knows which channel is closed without an operator licence in which geo, and says so before the estimate, not after.
Polina Radevich
Exchanges, wallets and Web3 apps: KOLs, X and Telegram. Counts a campaign through to the first trade or active address — in crypto a deposit is not the end of the path but its start.
Egor Lapin
Markup, postbacks and event forwarding are set up before launch, not after the first discrepancy. Then — reconciliation against the client’s own data and a weekly report showing which buy paid for itself.
Marina Gayduk
Integration scripts and video structure for a specific market: the face, the language and the reason to watch differ between the Brazilian and the Kazakh cut. The finished video is handed over with source files and rights.
Who shows up at which step
One contact per project does not mean that person does everything. Below is who owns each step and where a question goes if it is not about deadlines.
Inquiry and first call
Collects the brief, replies within one business day and keeps the correspondence to the end of the project.
Media plan and forecast
The plan is signed by the person answerable for the forecast not diverging from reality twofold.
Tracking before launch
Tagging, postbacks and event passing are set up before the first placement, not after discrepancies show up.
Buying and negotiations
Performance and crypto are run by different people: platform requirements and the language of negotiation do not overlap.
Scripts and production
The video structure for a specific market; the words stay with the channel’s author.
The weekly report
The same table every week and a decision for every source.
The full process with timings — on the About page.
Calculated for your GEO and budget
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