What it is
A share of revenue instead of a fixed price
A payment model where the source or partner receives a percentage of revenue from the players they brought, usually of NGR and for life. Cheaper at the start and more expensive over the long run; the contract must fix the calculation base, the term and the negative-balance rule.
Example
What it looks like in numbers
A network offered 35% rev-share instead of $60 per deposit. Its players bring $180 NGR a year on average: rev-share costs $63 per player in the first year and keeps being charged after. CPA is cheaper for a test; rev-share for a proven source with short LTV.
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