Telegram Mini Apps & Web3 Games
The 2024 tap-to-earn wave showed the main thing: millions in weeks is achievable, keeping them after the airdrop is not. So campaigns here are planned around what happens after the reward, not before it.
Where we buy
Mini Apps
An app inside the messenger: no install, no store, one-tap entry. Hence both the low cost of entry and its low value — the numbers to watch are day-2 and day-7 return.
Platform rulesTelegram Games
Game mechanics with rewards and referrals. Growth runs on invites, so the viral coefficient matters more than acquisition cost.
Platform rulesGameFi
An economy with an internal asset. Promotion is pointless if the economy does not balance: an influx of players accelerates its collapse rather than saving it.
User Acquisition
Buying in channels and with creators for a specific mechanic. Entry cost is pennies, so the only honest benchmark is cost per retained user.
Entry costs pennies, retention is everything
The tap-to-earn wave showed millions in weeks are achievable, keeping them after the airdrop is not. Share returning by day.
A report on entries to a mini app is pretty and useless. We look at day 7 and at the share who returned after the airdrop ended.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
What clients say about this source
In Argentina we collected 9,200 exchange sign-ups in four weeks. 58% passed KYC — we expected 50%. The key was checking verification rates before the media plan: two sources were cut in advance because their traffic in that GEO did not clear documents.
F. SantosMedia Buying Lead, crypto exchangeWe hit 120,000 mini-app entries in two weeks — an impressive number, but day-7 retention was 19%. We had expected at least 25%. The team warned us beforehand that retention would be the challenge, and they were right — the next flight was planned from D7, not from entries.
H. KimCPO, Web3 gameLaunches with this source
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownExpensive per action and justified by average volume: the audience traded rather than watched.
Launch breakdownOf 140 channels offered, 38 were selected — by views-to-subscribers, not by the seller’s rate card.
Launch breakdownWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
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YouTubeXTelegram
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
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