What it is
How many days an action counts for a source
The period after a click or impression during which a registration or deposit is credited to that source. Seven days for clicks and one for impressions is the usual starting point; for long cycles (forex, fintech) the window is widened to 30 days, otherwise half the deals go to “organic”.
In practice
Where this shows up
Pages where Attribution window is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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