Crypto Exchange Marketing
An exchange has a long road to the first trade: sign-up, verification, funding. Ads bring people to the start of it and they usually drop out in the middle — so a campaign is measured to the trade, not to the sign-up.
The road to a first trade is longer than it looks
A cheap sign-up without a KYC-pass breakdown is the most common good-looking number in a report.
A cheap sign-up with no KYC-pass breakdown is the most common good-looking number in a report with not a single trading person behind it.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
Where we buy
- CEXCentralised exchanges: verification is mandatory, which means drop-off by document and by country. KYC pass rate is the key number in the plan; without it a cost per sign-up says nothing.
- DEXDecentralised venues: no sign-up, a wallet connection instead. The metric changes — an active address rather than a user, and retention is a returning address rather than a login.
- Trading PlatformsTerminals and derivatives: the audience already trades and compares fees, order-book depth and withdrawal speed. General promises do not land here; numbers do.
- User AcquisitionEnd-to-end buying for the exchange funnel, split by GEO and source. Region drives not only price but whether a launch is possible at all — country restrictions are checked before the plan.
Where this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
What clients say about this source
In Argentina we collected 9,200 exchange sign-ups in four weeks. 58% passed KYC — we expected 50%. The key was checking verification rates before the media plan: two sources were cut in advance because their traffic in that GEO did not clear documents.
F. SantosMedia Buying Lead, crypto exchangeWe hit 120,000 mini-app entries in two weeks — an impressive number, but day-7 retention was 19%. We had expected at least 25%. The team warned us beforehand that retention would be the challenge, and they were right — the next flight was planned from D7, not from entries.
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Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
Describe the product and the geo — we will build a media plan for “Crypto Exchange Marketing” within 48 hours.
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