Why you can send us your budget
Five things present in every contract, and six cases where we decline upfront.
- § 1
Legal entity and contract
Work runs through a legal entity under a contract or IO with an annex fixing GEOs, sources, volume and target metrics. Verbal arrangements do not work in this industry, in either direction.
- § 2
Agreed campaign terms
Before launch we agree exactly what is bought, in what volume, at what target price and what counts as delivery. Changes are documented in writing — which protects both sides, not one.
- § 3
Transparent budget split
Ad spend and agency fee are separate lines. You see how much went into buying at each source, not a single "services" figure.
- § 4
Reporting
Reporting in the same breakdown as the plan: GEO, source, period, volume, cost per target action. Tracker-side access is available on request, without forwarding screenshots.
- § 5
Confidentiality
Client statistics, media plans, results and internal information are not shared with third parties and are not used in our materials without written consent. By default a case is published anonymised — GEO, source, period and result without the brand name. A client is named only where they have given written consent; declining changes nothing in the work.
What the annexes look like:media plan и weekly report.
We decline upfront, not after payment
- Products that do not exist yet
Until the product is live there is nothing to film and nothing to measure — and the audience's first impression is spent once. Come back when there is something to show on camera.
- "Just place it with influencers"
Without a target action and its ceiling price, buying turns into spending by taste. We either define it together at the brief or decline.
- Yield promises and guaranteed results
In no form — not as a number, not as "up to", not as "on average". The advertiser is liable, and the complaint will come from a competitor. A product that cannot sell without such a promise will not be saved by the influencer channel.
- Grey-hat moderation bypass
Throwaway accounts work for weeks; the domain ends up on blacklists for years. This is not caution — it is arithmetic.
- Budget below the threshold
Below $5,500 for the first flight the campaign does not collect enough data to make decisions. We say so before the contract, not in the report.
- Deadlines that do not exist
A media plan in two days — yes. B2B results in a month — no: the deal takes longer to mature, and promising otherwise is agreeing to disappointment in advance.
What gets asked at this step
What happens if a placement does not perform+
Underperforming placements are cut in the first days and the budget is reallocated within the flight — replacement placements and reshoots are included in the fee. Details on the pricing page.
We already had a bad experience with influencers+
Almost always the same reason: paying for reach without measuring an action. We set a promo code and a deep link per creator, cut underperformers in the first week and reallocate the budget.
We are afraid the creator will go off-script+
The script provides anchor points; the creator picks the words — that is what makes the video work. Final cut is approved before publication.
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan