Where we buy
YouTube
The only platform with a long search tail: a video still brings clicks six months later. So integrations are counted on cumulative results, not on the first week.
TikTok
Reach is not tied to follower count — a creator with twenty thousand can outperform a million. So selection goes by median views over the last month, not by followers.
Stories drive action immediately and vanish in a day; Reels live longer and convert worse. The plan uses them as a pair: Reels for reach, Stories for the click.
Telegram
A channel is not reach, it is the host vouching for the advertiser. A post lives an hour in the feed and years in channel search. Selection goes by views-to-subscribers and by what the channel has promoted before.
A spike and a tail are different channels
Short formats give volume in the first day, long ones a search tail for months. The plan uses them as a pair, not as alternatives.
Launches with this source
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownExpensive per action and justified by average volume: the audience traded rather than watched.
Launch breakdownOf 140 channels offered, 38 were selected — by views-to-subscribers, not by the seller’s rate card.
Launch breakdownInflated numbers here are the norm, not the exception. A channel with a flat view graph and a one-day follower spike is not bought at any price.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
What clients say about this source
In the first ten days they tested seven sources and kept four. Cost per first deposit in Brazil fell from $84 to $48, with no loss in volume.
A. KovalenkoHead of Acquisition, sportsbookWe launched in-app and Telegram simultaneously in the Philippines. By week three in-app delivered 70% of deposits on half the budget share — without step-by-step funnel data we would have missed that.
S. OliveiraCMO, casino brandWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
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ReadPostbacks and reconciliation: what to set up before the first click
Data cannot be reconstructed after the fact. Anything that was not recorded at the moment of the action is gone for good — which is why tracking is set up before the launch, not after the first week.
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The temptation to skip the test and spend the full budget costs more than the test itself. But testing forever is not working either.
ReadOther iGaming directions
- 01PPC / Paid Search
Paid search
Google AdsBing AdsSearch Campaigns - 02Paid Social
Social platforms
Meta AdsTikTok AdsSocial Media Campaigns - 03In-App Advertising
In-app inventory
Mobile TrafficIn-App DisplayVideo
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
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