What it is
The call to action itself
What the viewer should do. One per video — otherwise the choice between two actions ends in no action at all.
Where it breaks
The usual mistake
Add "subscribe to the channel" alongside "click the link" — and clicks will drop below what they were. The viewer faces a choice and often does neither. It is cheaper to make two videos than to lose conversions on one.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where CTA is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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