APAC
A highly varied region, from premium Japan to high-volume Indonesia. Mobile has all but replaced desktop, so campaigns are built app-first rather than web-first.
What the region is made of
Every country has its own page: what is open, the deposit price corridor and the launches. Regulation inside a region differs more than price does.
What is open in the region
In-App Advertising
The largest volume in the region; networks require an 18+ app rating.
Telegram & Community Marketing
India and Vietnam have large communities; Indonesia is stricter on the topic.
Email Marketing
Own list; open rates in India and the Philippines are above average.
SEO & Organic Placements
Local languages and review sites; competition is below Tier-1.
Trading Volume Campaigns
The largest volume markets; programmes through KOLs and exchange events.
Token & Memecoin Marketing
The largest token audience; runs through KOLs and Telegram.
Crypto Exchange / Swap Service Promotion
High demand; runs through aggregators and Telegram.
Telegram Mini Apps & Web3 Games
India and Vietnam grow fast; Indonesia is restricted.
Crypto Influencer & KOL Marketing
India, Vietnam and the Philippines have the largest KOL volume.
X (Twitter) Growth & Promotion
The largest X audience; Japan and Korea have their own disclosure rules.
PPC / Paid Search
Japan and Korea have their own disclosure rules; the rest run on certification.
Paid Social
The Philippines and India are open with permission; Indonesia and Malaysia only through an app.
Programmatic & Native
Some DSPs close the category for Indonesia and Malaysia; direct deals still work.
Influencer Marketing
India and the Philippines are open; gambling advertising is banned in Singapore and Indonesia.
Streaming Campaigns
Platforms differ by country; there is no single channel.
ASO & App Promotion
India and the Philippines are open; Indonesia, Malaysia and Singapore are not.
Crypto Exchange Marketing
India, Vietnam and the Philippines bring the volume; Singapore is closed to retail ads.
Trading & Binary Options Marketing
Disclosure requirements differ country to country.
Launches in the region
The first-deposit event was passed to the store from day one — the algorithm reached target cost by the end of week two.
Country and sourcesStream terms were agreed in writing before launch. Not a single broadcast had to be pulled afterwards.
Launch breakdownA third of the trades arrived in months two and three after publication — the YouTube search tail only shows on a long window.
Launch breakdownWho has already launched here
For a casino brand in Japan we placed integrations with four YouTube creators. Search traffic from those videos kept converting ten weeks out — FTD at $127, and half arrived after the flight ended.
K. YamamotoMedia Buying Lead, casino brandBuying YouTube creators in South Korea was expensive — $143 per first trade — but the average trading volume from acquired accounts covered the cost within six weeks. Without an LTV forecast we would have killed the campaign in week three.
T. NakamuraHead of Acquisition, crypto exchangeWe hit 120,000 mini-app entries in two weeks — an impressive number, but day-7 retention was 19%. We had expected at least 25%. The team warned us beforehand that retention would be the challenge, and they were right — the next flight was planned from D7, not from entries.
H. KimCPO, Web3 game
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