Logo and brand assets
Guidelines for using the Polarix mark, brand palette, typography and how to reference the company in copy.
Logo variants
On black background
Primary version. Green mark, white wordmark Polarix and the tagline Growth Partners.
On white background
For documents and light media. Green mark, black wordmark and tagline.
Monochrome
For single-colour print, watermarks and complex backgrounds. The entire mark in one colour: white or black.
Clear space and minimum size
Clear space
The minimum clear space around the mark equals the height of the star. No text, images or other elements may be placed inside this zone.
Minimum size
Mark with wordmark: no less than 120 px wide on screen, 30 mm in print. Mark without wordmark: no less than 24 px / 6 mm — below this the star is lost.
Brand palette
Typography
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Onest
Primary typeface for headings and body text. A geometric sans with open shapes — legible on screen even at small sizes.
CPA CPM CPI CTR KPI LTV
48h · 18+ · 59 GEO
JetBrains Mono
Auxiliary monospaced typeface for numbers, labels, data and tables. Emphasises the technical nature of the product.
What not to do with the mark
Stretch or compress
The mark's proportions are fixed. Any distortion is a ban on use.
Change the mark colours
Only the variants from this guide are allowed: primary, on white, monochrome.
Place on a busy background
The background under the mark is solid. If a photo is essential, use the monochrome variant on a semi-transparent substrate.
Outline the mark
The mark is self-contained. Outlines, shadows and glows distort the perception of the shape.
Rotate the mark
The arrow mark points strictly upwards. Rotation changes the meaning of the shape.
How to reference the company
Full name
Polarix Growth Partners — used in contracts, press releases and at the first mention in a text.
Short name
Polarix — acceptable for subsequent mentions, in interfaces and in the media plan. No quotes, capital P.
Incorrect spellings
polarix, POLARIX, Polarix GP, PGP. When in doubt — Polarix.
Assets on request
The press kit (logo in all variants, palette, fonts) and partner presentation are sent on request. Write through the contact form — we reply within one business day.
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan