What it is
Content shot as if by a user
A video shot to look like it was made by an ordinary customer. Used in performance buying as an ad creative, not as a creator placement.
Where it breaks
The usual mistake
A video shot to look homemade: phone in hand, kitchen, natural light. The same script read by a voiceover artist on a white background gets half the view-through rate. The difference is not production quality — it is that people trust the first and recognize the second as an ad within two seconds.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where UGC is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
Media plan in 48 hours
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan