Media plan brief

Eight questions after which a media plan takes 48 hours instead of a week of emails. Fill it in here and send, or save as PDF and send later.

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01 Product and linkLanding page or app; what a person does first after signing in02 Licence and jurisdictionsWhere you are allowed to operate and what confirms it03 Geo and target actionCountries and what you count as a result: deposit, trade, active address04 Target action priceA number or a range; if you do not know, say so and we will derive it from the product economics05 Test budgetThe order of magnitude for the first four weeks06 What you have triedSources, contractors, the numbers you got07 TrackingTracker, postbacks, events, attribution window; “nothing” is also an answer08 Timing and eventsThe date by which you need a result: a match, a listing, a release

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