Programmatic & Native
Buying through a DSP gives control over frequency, placements and lists, while native formats reach an audience that ignores banners. This is also where budget leaks fastest if exclusion lists are not kept.
The first two weeks go into a blacklist
Without exclusion lists the buy finds the cheapest inventory — and it is cheap for a reason.
Without exclusion lists, programmatic finds the cheapest inventory — and the cheapest inventory is cheap for a reason.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
Where we buy
- DSPSelf-serve buying with access to auction logs. The first two weeks go into a domain blacklist — of thousands of domains a few hundred usually survive.
- Native AdsThe format sits inside the article feed: sports media, news sections, reviews. Pricier than push, but it brings people who finish reading rather than people who missed the close button.
- DisplayDisplay for awareness and retargeting. It rarely performs on its own, but it visibly lifts search and direct conversion — so it is measured in combination, not in isolation.
- VideoPre-roll and out-stream across media networks. It works for launches and event dates — a match, a tournament, a release — when volume is needed in a short window.
- PushThe cheapest click on the market and the weakest intent: the person tapped a notification, they were not looking for you. Fine for the top of the funnel and Tier-3; on Tier-1 it usually does not pay back.
Launches with this source
The peak fell on a league round: placements were planned around the fixture list, not around convenient dates.
Country and sourcesOf 4,100 domains, 3,700 went to the blacklist. The rest produced 89% of deposits.
Launch breakdownPush gave volume and almost no repeat deposits. In month two the budget shifted toward in-app.
Country and sourcesWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
What clients say about this source
They ran programmatic buying for us across Poland and Czechia. Out of 2,800 domains, 340 made the whitelist — but those 340 delivered FTDs at $93 instead of the $150+ market rate.
R. KowalskiPartnership Manager, affiliate networkWe launched a casino brand in Colombia from scratch: paid social and in-app on a $28,000 budget. Creatives were refreshed every two weeks because TikTok burned out in ten days. Result: 640 FTDs at $44.
M. TorresCPO, casino brandRelated articles
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ReadOther iGaming directions
- 01Influencer Marketing
Creators
YouTubeTikTokInstagram - 02Streaming Campaigns
Live streaming
KickTwitchYouTube Live - 03Telegram & Community Marketing
Telegram and communities
Telegram ChannelsBetting CommunitiesCasino Communities
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
Calculated for your GEO and budget
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