Crypto Influencer & KOL Marketing
In crypto a creator answers to their audience with their audience’s money — and the audience remembers. So selection is not by reach but by what they promoted a year ago and how it ended.
A creator is chosen by their past, not their reach
- step 1Placement history over 12 months
- step 2How the projects they promoted ended
- step 3Chat reaction on publication day, not follower count
In crypto a creator answers to their audience with their audience’s money, and the audience remembers.
Where we buy
YouTube
Analytical breakdowns with a long tail: a video works for months and brings people who understand the space. The most expensive format and the most durable.
Platform rulesX
Threads and quote-posts are the main discussion medium. It lives for hours but sets the agenda the other platforms then reference.
Platform rulesTelegram
Channels with trading signals and analysis. The fastest reaction to a post and the highest share of inflated metrics — manual vetting is mandatory.
Platform rulesTikTok
Top of funnel and a young audience. It brings volume and almost no direct deposits — it works as a first touch before the YouTube breakdown.
Platform rulesLaunches with this source
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownExpensive per action and justified by average volume: the audience traded rather than watched.
Launch breakdownOf 140 channels offered, 38 were selected — by views-to-subscribers, not by the seller’s rate card.
Launch breakdownWhere this source is open
Open / conditional / closed — by regulation and platform rules. Click a region to see everything open there.
A creator with two projects that ended in nothing costs less — and ends up the most expensive.
We measure to the target action — the first deposit or the first trade — not to the click. Weekly, line by line per platform.
What clients say about this source
They audited crypto channels for our advertisers — out of 200 Telegram placements, 54 passed vetting. On the survivors the cost per first trade in the UK came to $187, which is very competitive for Tier-1 crypto.
O. JohanssonAffiliate Manager, affiliate networkEmail reactivation across a base of 48,000 inactive users in Mexico and Argentina. 11% returned to trading — and since they had already passed KYC, we paid nothing for verification a second time.
I. MoralesHead of Retention, crypto exchangeRelated articles
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ReadA registration without verification is worth nothing
On a platform with mandatory KYC, the number of registrations is the worst metric available. Count the ones that passed the check.
ReadWhat the tap-to-earn wave revealed: retention after the airdrop
Hamster Kombat, Notcoin and Catizen amassed tens of millions of users in Telegram. A month after the token listing, activity dropped by orders of magnitude.
ReadOther crypto directions
- 01Crypto Exchange / Swap Service Promotion
Swaps and exchangers
Comparison and aggregatorsSearch and reviewsCommunities - 02Telegram Mini Apps & Web3 Games
Mini apps and Web3 games
Mini AppsTelegram GamesGameFi - 03X (Twitter) Growth & Promotion
Presence on X
Account and agendaThreads and reachWorking with creators
Where it works, country by country
Inside a region the rules differ more than the price does: every country has its own page with a deposit corridor and a list of what is open.
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