What is open in the region
In-App Advertising
Large volume, uneven quality; exclusion lists are kept per country.
Programmatic & Native
Runs through local SSPs and direct deals with media.
Influencer Marketing
YouTube and Kwai deliver most of the volume; creators accept the topic under contract.
Streaming Campaigns
Kick and Twitch for sports; Brazil is the largest betting-stream market.
Telegram & Community Marketing
WhatsApp is stronger than Telegram, but topical channels are growing.
ASO & App Promotion
Brazil and Mexico are open in both stores on a licence.
Email Marketing
Works on an own list; WhatsApp broadcasts outperform email.
SEO & Organic Placements
Local review sites and queries in Portuguese and Spanish.
Crypto Exchange Marketing
Brazil and Argentina are the largest markets; the exchange must be registered in the country.
Trading Volume Campaigns
Volume contests are popular; payouts in stablecoins.
Token & Memecoin Marketing
Telegram and X communities; token airdrops deliver most of the reach.
Crypto Exchange / Swap Service Promotion
Swaps via P2P and exchangers; works in Brazil and Argentina.
Telegram Mini Apps & Web3 Games
Brazil and Argentina bring the volume; growth through communities.
Crypto Influencer & KOL Marketing
YouTube and X; creators accept the topic under contract.
X (Twitter) Growth & Promotion
Brazil and Argentina are active on X; runs through creators.
PPC / Paid Search
Since 2025 Brazil requires an operator licence for betting ads; the other countries run on certification.
Paid Social
Meta opens Brazil, Mexico and Colombia on a licence; the other countries go through an app.
Launches in the region
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownOf 4,100 domains, 3,700 went to the blacklist. The rest produced 89% of deposits.
Launch breakdownWho has already launched here
In the first ten days they tested seven sources and kept four. Cost per first deposit in Brazil fell from $84 to $48, with no loss in volume.
A. KovalenkoHead of Acquisition, sportsbookWe launched a casino brand in Colombia from scratch: paid social and in-app on a $28,000 budget. Creatives were refreshed every two weeks because TikTok burned out in ten days. Result: 640 FTDs at $44.
M. TorresCPO, casino brandIn Argentina we collected 9,200 exchange sign-ups in four weeks. 58% passed KYC — we expected 50%. The key was checking verification rates before the media plan: two sources were cut in advance because their traffic in that GEO did not clear documents.
F. SantosMedia Buying Lead, crypto exchange
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for LATAM within 48 hours.
Get the media plan