What it is
Source markers added to a link
Parameters in a URL that tell your analytics system where the visit came from. They break the moment someone copies the URL by hand, which is why in influencer buying they supplement the promo code rather than replace it.
Before launch
What gets set up
- One naming scheme: source, channel, campaign, ad
- No hand-editing the link once it is approved
- Paired with a promo code — the tag breaks, the code does not
This cannot be rebuilt after the fact: data that did not exist at the moment of the impression cannot be recovered later.What the report looks like.
Related terms
Next to it in the report
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