What it is
Buying placements across many channels at once
Buying placements across many channels at once under a single brief. It provides volume and the data to see which audience segments respond at all.
Where it breaks
The usual mistake
Fifteen channels, one brief, identical budget per channel. Two weeks later, three channels deliver CPA at half the average, four come in at double, the rest are around the mean. Budget shifts to the three; the rest stay on the list for when the top performers burn out.
Where this lives in the work
Where it shows up
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Seeding is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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