What it is
Going live on an exchange
The moment a token is added to an exchange. A separate campaign type is built around it: before the date you need interest, on the day itself you need volume, and afterward you need retention.
Where it breaks
The usual mistake
The buy is almost always turned off the morning after the event — and that is a mistake. People who came in go looking for reviews, and there is nothing to find: everything was said before the date. Ten to fifteen percent of budget should be reserved for exactly this moment.
Where this lives in the work
Where it shows up
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Listing is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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