What it is
Where the brand must not appear
Rules restricting the ad's proximity to unwanted content. In influencer buying, this is not automated — it is a manual review of the creator's recent output.
Where it breaks
The usual mistake
The check is not automated: we watch the creator's last ten episodes with our own eyes. An algorithm cannot tell the difference between analyzing a problem and promoting it, and the advertiser is the one held accountable for the context. Roughly one in ten of those who pass all other checks gets filtered out here.
Related terms
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