What it is
Revenue per unit of ad spend
Revenue divided by ad spend. For long-cycle products (fintech, SaaS), measuring ROAS on day seven is meaningless: two months can pass before a deal closes, so we lock the attribution window upfront.
Example
What it looks like in numbers
Spent $9,000; revenue from acquired users over 60 days was $43,000. ROAS = 4.8x. On day seven it was 1.3x — if we had evaluated then, the channel would have been cut.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where ROAS is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
Media plan in 48 hours
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan