What buying here runs through
YouTube
The only platform with a long search tail: a video still brings clicks six months later. So integrations are counted on cumulative results, not on the first week.
Source pageYouTube Live
The broadcast stays as a recording and keeps earning views after it ends. The only one of the three where a stream works as content and as an ad at once.
Source pageYouTube
Analytical breakdowns with a long tail: a video works for months and brings people who understand the space. The most expensive format and the most durable.
Source pageWhat moderation cuts
Integration without disclosure
A video without the “includes paid promotion” flag and the creator’s verbal disclosure loses monetisation, and sometimes the video itself.
Slots on screen without a licence
Casino play on camera is allowed only for operators licensed in the creator’s country; otherwise the channel gets a strike.
Description link to a different product
A promo code and a link leading somewhere other than what the video shows count as misleading advertising.
For which products and on what terms
Creator integrations under contract with disclosure and the operator licence in the description; video ads only through a Google certificate for the country.
Creator reviews of exchanges and products without return promises; token and airdrop ads through the ad account do not pass.
A placement that passes
The creator shows the product in their own format, says “this is an ad” within the first thirty seconds, the link and promo code lead to the same product, licence and “18+” in the description.
Calculated for your GEO and budget
Describe the product and GEO — we will tell you whether YouTube is open for it and build a media plan in 48 hours.
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