Your first month with Polarix
From application to first scaling — seven steps with specific deadlines and artefacts. Every stage ends with a document you can verify.
Seven steps from application to scaling
Call and brief
A thirty-minute call: product, licences, GEOs, budget, KPIs. Afterwards you receive a brief template filled with your data — not a generic questionnaire, but a document tied to your product.
Learn moreSource and GEO audit
We check which sources are open for your licence and geography. We cross-reference with the regulator matrix: where you can operate, where adaptation is needed, where entry is closed.
Learn moreMedia plan
A forecast by source, GEO and week: what an action costs, what volume is realistic, where the risks are. The media plan is prepared in 48 hours, free and without obligation.
Learn moreContract and tracking
We sign the contract for the specific media plan. We set up the tracker and postbacks: you get read access from day one and see every sign-up and deposit in real time.
Learn moreLaunch and first reconciliation
The first placements follow the plan: sources launch not all at once but by priority. After five days comes a tracker reconciliation: which sources deliver actions within the price target and which do not.
Learn moreFirst report and decisions
A full report for every source and GEO: spend, actions, cost per action, cohort quality. For each source a decision is made: scale, optimise or switch off.
Learn moreScaling or mix change
Sources that delivered results get a bigger budget. Sources that did not justify themselves are replaced by the next ones from the media plan. The new mix launches without re-approval.
Learn moreWhat we need from you
Six items that speed up the launch. The sooner we receive this data, the more accurate the media plan and the faster placements start.
- A link to the product and the licence number (or jurisdiction confirmation)
- Target GEOs and country priorities
- Budget for the first flight or month
- Access to the tracker or readiness to set one up
- A contact for daily communication at launch
- A description of the KYC procedure and creative restrictions
What happens when something goes off-plan
A source did not open
The platform rejected the ad or the GEO turned out to be closed. The budget moves to the next source in the media plan the same day. You see the swap in the report, not in a separate email.
Cost above forecast
If the cost per action exceeds the corridor for two weeks straight, the source is paused. We do not wait for it to "pick up": the budget goes where the price is already on target.
A regulator changed the rules
We monitor changes across 59 jurisdictions. If a GEO closes or tightens requirements, placements stop until adaptation. Alternative GEOs from the media plan connect without delay.
Traffic quality is in question
Two fraud signals out of six mean a same-day stop and a data request to the platform. Rejected traffic is deducted from the invoice before payment. Details are in the quality-check rules.
Key numbers of the first month
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan