What to know before the brief
Prime time is local time: creator posts and streams are scheduled against it. The budget is fixed in dollars; the local currency is there for reconciliation with internal reports.All regulators and licences.
What can be bought
Paid Social
Social gives volume and cheap reach, but almost nowhere allows direct gambling ads.
In-App Advertising
Mobile app inventory: large volume, low price, wildly uneven quality.
Programmatic & Native
Buying through a DSP gives control over frequency, placements and lists, while native formats reach an audience that ignores…
Influencer Marketing
A creator transfers trust an ad cannot. The cost of a mistake is higher: a bad media buy costs budget, a bad creator also costs…
Streaming Campaigns
Live is the only format where the product is shown in real time and uncut.
Telegram & Community Marketing
Topical communities are an audience that already plays and already compares.
Email Marketing
The only channel where the audience belongs to you or a partner rather than a platform.
SEO & Organic Placements
The slowest channel and the only one that does not switch off with the budget.
Crypto Exchange Marketing
An exchange has a long road to the first trade: sign-up, verification, funding.
Trading Volume Campaigns
The goal is not to add users but to lift turnover. Those are different campaigns: volume comes from a small share of active…
Token & Memecoin Marketing
Here the window is measured in hours, not weeks. Everything that must appear on launch day is bought and approved in advance…
Crypto Exchange / Swap Service Promotion
People use an exchanger at the moment of need and compare three things: rate, speed, verification requirements.
Telegram Mini Apps & Web3 Games
The 2024 tap-to-earn wave showed the main thing: millions in weeks is achievable, keeping them after the airdrop is not.
Crypto Influencer & KOL Marketing
In crypto a creator answers to their audience with their audience’s money — and the audience remembers.
X (Twitter) Growth & Promotion
For a crypto project X is not a promotion channel, it is where the project exists.
PPC / Paid Search
Search answers people who are already looking: a player types your brand, a category, or a competitor.
ASO & App Promotion
A store is both a traffic channel and a gatekeeper. A real-money app is published only by a licensed entity and only in a list of…
Trading & Binary Options Marketing
The most heavily regulated area of all. Binary options are banned for retail clients in the EU under the 2018 ESMA decision and…
What a deposit costs through each source
| Source | FTD cost | Status |
|---|---|---|
| Email Marketing | $30–90 | Available |
| Telegram Mini Apps & Web3 Games | $30–90 | Available |
| SEO & Organic Placements | $36–108 | Available |
| Token & Memecoin Marketing | $36–108 | Available |
| In-App Advertising | $42–126 | Available |
| Telegram & Community Marketing | $45–135 | Available |
| Programmatic & Native | $48–144 | Available |
| Crypto Exchange / Swap Service Promotion | $48–144 | Available |
| X (Twitter) Growth & Promotion | $51–153 | Available |
| Paid Social | $54–162 | Available |
| Trading Volume Campaigns | $54–162 | Available |
| Streaming Campaigns | $57–171 | Available |
| Influencer Marketing | $60–180 | Available |
| Crypto Exchange Marketing | $60–180 | Available |
| Crypto Influencer & KOL Marketing | $60–180 | Available |
| ASO & App Promotion | $66–198 | Conditional |
| PPC / Paid Search | $69–207 | Conditional |
| Trading & Binary Options Marketing | $78–234 | Conditional |
The regional corridor multiplied by the source coefficient from the benchmarks; sources closed in the region are not shown. A September 2026 benchmark, not a product forecast. All 18 sources across 8 regions
How many deposits a budget buys
The budget divided by the deposit price corridor, before fee and timing. The exact figure is calculated for your product and source — in the calculator.
What a launch requires
The platform conditions for this region come from our availability matrix. They are checked before the media plan, not after.
Tier 2: Certification required; review takes from a week to a month. Europe: Italy has banned gambling advertising since 2019; the rest run on certification.
Channel mechanicsMeta permission plus country limits; the Dutch influencer ban also affects placements.
Channel mechanicsNetworks accept the category by country list; Italy and the Netherlands are closed.
Channel mechanicsThe Netherlands bans gambling influencer advertising; Germany restricts it.
Channel mechanicsSports and esports are allowed; slots only under a national licence.
Channel mechanics
Calculated for your GEO and budget
Describe the product — we will build a media plan for Portugal within 48 hours.
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