What it is
An intermediate page before the offer
A page between the ad and the product site: a review, a comparison, a player’s story. It warms up and filters out the random, so fewer clicks reach registration and more reach a deposit. Mandatory where the platform does not allow a direct link to the product.
Example
What it looks like in numbers
Direct link: 100 clicks, 9 registrations, 1 deposit. Via a pre-lander comparing operators: 100 clicks, 6 registrations, 2 deposits. A third fewer registrations, twice the deposits.
Where this lives in the work
Where it shows up
Related terms
Next to it in the report
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