Test → standard → scaling
There is no one package at a fixed price: budget is calculated for the GEO, the source, the volume and the target metrics. So instead of a rate card there is a projection for your case, shown before work begins.
Test Campaign
A hypothesis check on a limited budget: one or two GEOs, two or three sources, the minimum volume at which the numbers stop being noise.
- The goal is data, not payback: which sources produce deposits and which only registrations.
- Tracking and event forwarding are set up before the start, otherwise there is nothing to read afterwards.
- The output is a list of what scales and what gets shut off.
Standard Campaign
Regular buying against an agreed media plan: several sources, a volume plan and a target cost per deposit for each GEO.
- A media plan broken down by source, GEO and week — before any spend.
- Reporting in the same breakdown, so plan and actual read as one table.
- Sources are swapped as the campaign runs, inside the agreed budget and without renegotiation.
Scaling
Growing volume on what has already worked. A separate stage, because scale always raises cost — the question is by how much and up to what ceiling.
- Expansion by GEO and source while holding the target cost per deposit.
- The volume ceiling is calculated in advance: every source has one, and hitting it on paper is cheaper.
- A share of the budget continuously tests new sources, otherwise growth stalls on a single channel.
The format is decided by the number of unknowns
Not by budget size: with money but no data you still start with a test. State where you are and the format follows.
The product has not run in this geo
More than two unknowns: source availability, landing page conversion, cost per action. A test closes them in two to four weeks.
The funnel works, volume is what is missing
The data exists; the question is how much traffic is available at the target price. A media plan across several sources and a weekly plan.
The price holds, we are hitting the ceiling
Growing volume always raises the price. A separate stage, because every source has its own ceiling and it is calculated in advance.
What changes inside the work
| What | Test Campaign | Standard | Scaling |
|---|---|---|---|
| Media plan | for one flight | by week and source | by week, source and geo |
| Report | one at the end of the flight | weekly | weekly + cohorts and retention |
| Swapping sources | after the test | on the fly, without re-approval | on the fly, with new sources tested |
| Creative production | on request | per source | a library for replacements |
| Rev-share | no | no | discussed separately |
Amounts and the fee are on the pricing page. You can pick a source for the taskin the picker.
What gets asked at this step
We need results yesterday+
A plan with a budget — in two days; first placements in 7–10 days. Faster only from those who sell off-the-shelf inventory without creator selection.
The budget will be spent with nothing to show+
Media runs as a separate line at cost with no markup. A creator who misses deadlines or quality is replaced at our expense — it is in the contract.
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan