Microsoft search

Bing Ads

Eight to fifteen percent of Tier-1 search and an almost empty auction on brand queries. A click costs a third less than Google; the audience is older.

1source

7/8regions open

Launch in 3–7 daystime to launch

Sources

What buying here runs through

PPC / Paid Search

Bing Ads

An older, higher-spending audience with less competition — clicks usually run 30–50% cheaper than Google. Volume is much smaller, so Bing is a second search source, not a replacement.

Source page

Moderation

What moderation cuts

Rejection 01

Licence by country list

Gambling is allowed in a limited list of countries and only with an uploaded licence; the list is shorter than Google’s.

Rejection 02

Campaigns imported from Google

Import carries over rejected ads too; each is rejected again and lowers the account’s trust.

Rejection 03

Financial products without disclosure

Crypto exchanges and brokers are treated as financial services: without a risk warning in the copy the ad is not published.

Conditions

For which products and on what terms

iGaming

Tier-1 and part of Europe on a licence; in other regions the category is closed and only sports content without betting works.

Crypto

Exchanges and wallets registered in the country of serving, with a risk warning; tokens and returns are out.

Example

A placement that passes

The same copy that passed in Google, but not imported: created from scratch, with the licence in the account settings and the serving country matching it.

FormatsSearchAudience Network

Regions