Where the buying happens
Twelve ad platforms that the 18 sources run through. Each has its own moderation rules, its own terms for iGaming and crypto and its own list of regions; here they are grouped by platform, not by source.
Google Ads
The hottest traffic: the person has already typed a brand or category name.
Bing Ads
Eight to fifteen percent of Tier-1 search and an almost empty auction on brand queries.
Meta Ads
The largest volume and the least predictable review.
TikTok Ads
The youngest audience and the fastest burnout: a creative set lives two to three weeks.
YouTube
Two different entry points: ads through Google Ads with its certification, and creator integrations, where the rules come from the creator contract and the channel’s monetisation policy.
Ads here follow Meta’s rules; creator placements follow the creator’s country.
Telegram
The only platform where gambling and crypto live in the open: the rules are set by channel admins, not by moderation.
Kick
After Twitch banned unlicensed slots, the casino-stream audience moved here.
Twitch
Since October 2022 the platform bans slot, roulette and dice streams from operators not licensed in the US and some other countries.
X (Twitter)
The main venue of crypto discussion: a thread lives for hours but sets the agenda.
App Store
The most expensive entry and the most solvent audience.
Google Play
A wider country list than Apple’s and a faster review.
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