Tier 3
Cheap entry and large volume. The average deposit is lower, so retention decides: a campaign that pays back in a month in Tier 1 is measured over a quarter here.
What a budget buys in this tier
The budget divided by the deposit price corridor, before fee and timing. The exact figure is calculated for your product and source — in the calculator.
Countries in this tier
A tier is a price shelf, not a geography: countries with a similar deposit price and similar regulation.
What is open in the region
PPC / Paid Search
Certification is not required everywhere; most countries launch within a week.
In-App Advertising
The cheapest inventory; half the work is cutting sources that deliver installs without people.
Programmatic & Native
Cheap inventory, but publisher quality is checked by hand before launch.
Influencer Marketing
The cheapest audience; a median-views audit is mandatory before buying.
Streaming Campaigns
Streamers take the topic directly; Kick has no slot restrictions.
Telegram & Community Marketing
The largest communities by volume; a bot audit is mandatory.
ASO & App Promotion
Google Play is open for most countries; Apple goes by list.
Email Marketing
High open rates; own list only.
SEO & Organic Placements
Low competition, fast growth on long-tail queries.
Crypto Exchange Marketing
The cheapest sign-up; the KYC pass rate defines the economics.
Trading Volume Campaigns
Activity programmes run through communities and KOLs.
Token & Memecoin Marketing
An airdrop and mini-game audience; the fastest reaction to a launch.
Crypto Exchange / Swap Service Promotion
High demand for swaps; the aggregator position decides.
Telegram Mini Apps & Web3 Games
The largest tap-to-earn audience; retention is the main risk.
Crypto Influencer & KOL Marketing
The cheapest creators; an audience audit is mandatory.
X (Twitter) Growth & Promotion
A growing audience; bought through creators rather than the ad account.
Paid Social
Runs through an app in a different category rather than a direct offer.
Trading & Binary Options Marketing
Permitted in some countries; checked before launch.
Launches in the region
Half the budget went into cutting sources in the first two weeks. The remaining four weeks ran at half the starting price.
Launch breakdownThe first-deposit event was passed to the store from day one — the algorithm reached target cost by the end of week two.
Country and sourcesStream terms were agreed in writing before launch. Not a single broadcast had to be pulled afterwards.
Launch breakdownPush gave volume and almost no repeat deposits. In month two the budget shifted toward in-app.
Country and sourcesWho has already launched here
We launched in-app and Telegram simultaneously in the Philippines. By week three in-app delivered 70% of deposits on half the budget share — without step-by-step funnel data we would have missed that.
S. OliveiraCMO, casino brandIn Nigeria push traffic gave cheap installs, but day-7 returns were below 5%. We had to restructure the mix toward in-app — the price went up, but repeat deposits finally appeared. An expensive lesson, but a useful one.
E. MensahGrowth Lead, sportsbookWallet promotion in Nigeria and Kenya via in-app and Telegram channels. The install cost next to nothing, but the real metric was day-2 return rate — 34%. That is what we optimised for, not download numbers.
W. OkaforGrowth Lead, wallet
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for Tier 3 within 48 hours.
Get the media plan