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iGaming · Casino brand

Casino in the Philippines: 890 FTDs through streaming

Attract deposits via streams on platforms where the topic is allowed.

$19 000budget
890FTD
$21,3cost per FTD
4 wksflight
within the corridor · Tier 3$21,3
$0corridor $15–70$80
Context

A casino brand wanted to attract players in the Philippines using Kick streams. An unusual channel for most advertisers, but casino content is allowed on Kick, unlike Twitch. Budget was $19,000 for four weeks, target FTD under $25.

Launch timeline

Wave by wave

  1. Week 1

    Streamer selection

    Selected Kick streamers with Filipino audiences. Checked live viewers, not subscribers: a third of candidates had inflated views.

  2. Weeks 2–3

    Broadcasts

    Live unedited play, two to three hours each. Promo code in the description and on screen. Viewer-to-registration conversion around 4%, registration-to-FTD 31%.

  3. Week 4

    Focus on top three

    Three streamers out of eight delivered 70% of deposits. We cut the rest and reallocated the budget. Average FTD cost dropped from $24 to $21.3.

Decisions

What worked

Solution 01

Kick instead of Twitch

Twitch banned unlicensed slot streams back in 2022. Kick has fewer restrictions, and the Filipino audience had already migrated there. Stream sponsorship cost on Kick was half the price.

Solution 02

Promo code on screen

The promo code was displayed permanently on the stream overlay, not just in the description. This raised code usage by 40% — stream viewers rarely open the description.

Solution 03

Focusing on the top three

Out of eight streamers, three delivered 70% of all deposits. We cut the rest by the end of week three. Budget was reallocated to repeat broadcasts from the top three — FTD cost dropped from $24 to $21.3.

What did not work

We tried seeding in Filipino Facebook groups dedicated to casinos. Clicks were cheap, but 80% of registrations turned out to be bots: fraudsters used the groups for bonus farming. Fewer than 10% of accounts could be verified. We shut the channel after the first week.

Sources in this case
Streaming Campaigns
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Where this ran

PhilippinesTier 3APAC
Creative languageEN · TL
Local currencyPHP
Prime time19:00–23:00
Where the audience isFacebook · YouTube · TikTok
Regulator and licencePAGCOR licenceLicensed market · betting and casino · licence: 4–8 mo.
How the first deposit is paidGCash · Maya · Cards · 7-Eleven

Prime time is local time: creator posts and streams are scheduled against it. The budget is fixed in dollars; the local currency is there for reconciliation with internal reports.All regulators and licences.

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