Audit of your current buying
Free. Three business days. We need read access to the tracker — nothing else. We will show how much budget goes to fraud, duplicates and hidden markups.
What we check
In-app fraud across six signals
We compare install-to-open time, device models, IP subnets, deposit speed and KYC rate. Two matches out of six put the source on hold.
Telegram inflation
Median views over 30 posts versus claimed reach, subscriber growth in the last month, share of reactions from repeat accounts. A gap above 40% means the placement is not paid for.
Brand cannibalization in search
The contractor buys clicks on the client brand name and reports them as "search traffic". We check the Search Terms report for the last 90 days: a brand-query share above 30% means money spent on people who would have come anyway.
Audience overlap between sources
The same user comes from two channels and the contractor pays twice. We cross-match click ID and device ID in the tracker: an overlap above 15% between sources is overpayment.
Postbacks and event loss
We compare event counts in the tracker and on the product side: sign-ups, deposits, FTD. A gap above 5% means lost postbacks and the contractor optimises on incomplete data.
Hidden markup inside platform pricing
We request the platform direct price and compare it with the contractor report. The difference is a hidden markup. In three out of ten audits we find a 10–25% surcharge recorded nowhere.
Creatives versus moderation rules
We check videos and banners against platform and regulator rules: return promises, missing 18+ disclaimer, win screenshots. Each violation risks an account ban and domain loss.
Report versus tracker
We take the contractor last report and match every line against tracker data: spend, action count, cost per action. In half of all audits the numbers diverge — some rounding, some padding.
What we typically find
Emulators in installs
In 4 out of 10 audits, 20–35% of installs come from one device model and one OS version. These are emulators, not real users.
Hidden platform markup
In 3 out of 10 cases the gap between the platform direct price and the contractor report price is 10–25%. This money appears in neither the contract nor the report.
Audience overlap
On average 18% of users arrive from two or more sources at the same time. The contractor pays for each arrival separately and the client overpays for duplicates.
Lost postbacks
An event gap between the tracker and the product of 8 to 22% is a typical finding. The contractor does not even know because they never reconcile.
Brand traffic in search
Up to 45% of the search ad budget goes to brand-name queries. These people already know the product — the contractor simply intercepts organic traffic.
Non-compliant creatives
In 6 out of 10 audits at least one video contains a return promise or a win screenshot without a disclaimer. This is a direct path to an account ban and domain loss.
10 questions for your former contractor
- What share of installs are emulators and farms according to tracker data?
- What percentage of the search budget goes to brand queries?
- How often is tracker data reconciled with product data?
- Is there audience overlap between sources and what is its share?
- At what price is traffic bought from the platform before your markup?
- How many postbacks are lost between the tracker and the product?
- Which creatives are currently in rotation and do they pass platform moderation?
- What percentage of first deposits return on day 30?
- Do you have access to the Search Terms report and can it be exported?
- Are you willing to provide read access to the tracker for an independent review?
What you get
Fraud map
Sources flagged by six signals: which are clean, which are questionable, which must be switched off immediately.
Loss calculation
An overpayment total broken down by hidden markup, audience duplicates, brand traffic and fraudulent installs. Concrete numbers for the audited period.
Creative audit
A list of violations in videos and banners with the platform or regulator rule cited and a recommendation: fix, remove or replace.
A 4-week plan
A step-by-step fix plan prioritised by loss amount: what to switch off now, what to renegotiate with the platform, what to reconfigure in the tracker.
What comes after the audit
You stay with the contractor
You hand our report with findings and a four-week plan to the contractor. They fix it and you monitor with the checklist. A follow-up audit can be requested in a month.
You switch to us
We prepare a media plan in 48 hours based on the audit data: we already know which sources work, which do not and where the losses are. Launch is faster because the analysis is done.
You take buying in-house
The report and plan stay with you. A separate page explains what it takes and how in-house differs from an agency.
