Europe
Not one market but twenty different ones: Germany has its own stake limit, the Netherlands its own influencer ban, Italy has prohibited gambling advertising since 2019. A single pan-European plan does not exist.
What is open in the region
Telegram & Community Marketing
Channels in local languages; ad disclosure as required by the country.
SEO & Organic Placements
Ranking goes to the country’s licensed domains.
Telegram Mini Apps & Web3 Games
A smaller but paying audience; ad disclosure is mandatory.
X (Twitter) Growth & Promotion
The ad account is open under policy; creators post with ad disclosure.
PPC / Paid Search
Italy has banned gambling advertising since 2019; the rest run on certification.
Paid Social
Meta permission plus country limits; the Dutch influencer ban also affects placements.
In-App Advertising
Networks accept the category by country list; Italy and the Netherlands are closed.
Programmatic & Native
Exclusion lists are built per country.
Influencer Marketing
The Netherlands bans gambling influencer advertising; Germany restricts it.
Streaming Campaigns
Sports and esports are allowed; slots only under a national licence.
ASO & App Promotion
Publication by country list with licence verification.
Email Marketing
Own list with recorded consent only; a bought list costs you the domain.
Crypto Exchange Marketing
Ads only for MiCA-registered exchanges; risk disclosure inside the ad.
Trading Volume Campaigns
Bonuses and contests are limited by MiCA; terms are disclosed in full.
Token & Memecoin Marketing
Risk disclosure is required inside the ad itself.
Crypto Exchange / Swap Service Promotion
Only with provider registration in the country; fees are disclosed.
Crypto Influencer & KOL Marketing
The ad disclosure is required from the creator, not just from the brand.
Launches in the region
The cheapest line on the list: these people had already registered and verified, and none of that was paid for twice.
Country and sourcesDisplay produced nothing on its own, yet search converted a quarter better alongside it — so they were measured together.
Launch breakdownWho has already launched here
They ran programmatic buying for us across Poland and Czechia. Out of 2,800 domains, 340 made the whitelist — but those 340 delivered FTDs at $93 instead of the $150+ market rate.
R. KowalskiPartnership Manager, affiliate networkSearch campaign in Denmark — 240 FTDs at USD 192 over six weeks. Bing accounted for only 15% of volume, but its registration-to-deposit rate was 21% versus 14% for Google. Without a per-source breakdown that would be invisible.
A. LindqvistMedia Buying Lead, sportsbookWe placed reviews on five comparison sites across Europe. The channel is slow — first conversions appeared after a month — but by month four the cost per verified trader was $89, and the flow did not depend on daily spend.
C. DuboisPartnership Manager, trading platform
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for Europe within 48 hours.
Get the media plan