What it is
The system that records what happened
The combination of tags, postbacks, and reports that ties a placement to revenue. It is configured before the campaign starts — there is no way to reconstruct the data after the fact.
Before launch
What gets set up
- Tagging and postbacks are set up before the first placement
- Reconciliation with your system in week one, until the numbers match
- Access to the tracker’s own statistics, not forwarded screenshots
This cannot be rebuilt after the fact: data that did not exist at the moment of the impression cannot be recovered later.What the report looks like.
In practice
Where this shows up
Pages where Tracking is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
Media plan in 48 hours
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan