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TikTok Ads

The youngest audience and the fastest burnout: a creative set lives two to three weeks. Gambling is closed almost everywhere; crypto runs through agency accounts.

3sources
8/8regions open
Agency account 3–5 daystime to launch
Sources

What buying here runs through

TikTok Ads

The youngest audience and the fastest creative burnout: a set lives two to three weeks, then the price climbs visibly. So the plan holds a queue of replacements, not a single video.

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TikTok

Reach is not tied to follower count — a creator with twenty thousand can outperform a million. So selection goes by median views over the last month, not by followers.

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TikTok

Top of funnel and a young audience. It brings volume and almost no direct deposits — it works as a first touch before the YouTube breakdown.

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Moderation

What moderation cuts

Rejection 01

Direct gambling content

Slots, roulette and odds on screen are rejected in most countries regardless of licence.

Rejection 02

Someone else’s content in Spark Ads

Boosting a video without the creator’s authorisation code gets pulled by the platform and closes Spark for the account.

Rejection 03

Promised crypto returns

“Earn”, annual percentages and balance screenshots get cut on the very first video; crypto passes only as a product, not as income.

Conditions

For which products and on what terms

iGaming

Through an app or a sports media product in another category; direct offers pass in a handful of countries and only on a licence via an agency.

Crypto

Exchanges and apps through an agency account with entity verification; no return promises and with risk disclosure in the video.

Example

A placement that passes

A first-person video about the app or the event, action rather than a logo in the first two seconds; not a single money figure, a “download” call to action, and a fresh version every ten days.

FormatsIn-FeedSpark AdsTopView
Media plan in 48 hours

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