What blocks buying directly
Let's plays and streams deliver installs cheaper than any performance network.
Performance networks work, but in competitive geos the install price has long exceeded what influencers charge — especially for midcore.
Where the volume comes from
Let's plays
Thirty minutes of gameplay beats any trailer.
Streams
An event around a launch or update.
Shorts and TikTok
Show the core mechanic in the first three seconds.
Where you start in this niche
The order is not arbitrary: at the top is what brings volume faster, at the bottom what pays back slower but holds the price.
In-App Advertising
Mobile app inventory: large volume, low price, wildly uneven quality. Half the work is not buying but cutting the sources that deliver installs without people.
Learn moreASO & App Promotion
A store is both a traffic channel and a gatekeeper. A real-money app is published only by a licensed entity and only in a list of countries, so promotion starts by checking what can be published at all.
Learn moreStreaming Campaigns
Live is the only format where the product is shown in real time and uncut. After Twitch banned streaming of unlicensed slots in October 2022 the market split across platforms, and platform choice now follows the licence, not the audience.
Learn moreInfluencer Marketing
A creator transfers trust an ad cannot. The cost of a mistake is higher: a bad media buy costs budget, a bad creator also costs the brand its standing with that audience.
Learn moreProgrammatic & Native
Buying through a DSP gives control over frequency, placements and lists, while native formats reach an audience that ignores banners. This is also where budget leaks fastest if exclusion lists are not kept.
Learn morePaid Social
Social gives volume and cheap reach, but almost nowhere allows direct gambling ads. What works is a permitted offer at the entry point and the target action further down: an app, content, a giveaway, a sports media product.
Learn moreWhat counts as a result
Day-7 retention by source, not the install. An install without retention is wasted budget.
The usual mistake
One brief for all geos. Audiences in Brazil and Korea respond to different mechanics, not just different translations.
Calculated for your GEO and budget
Describe the product and the geo — we will build a media plan for the “Games” niche within 48 hours.
Get the media plan