MENA
High spending power and the harshest topical restrictions. Some channels are closed outright, so the plan is built around what is permitted rather than what is cheap.
What is open in the region
Email Marketing
Own list; the topic is phrased neutrally in the emails.
SEO & Organic Placements
Organic is one of the few channels open in the region.
Trading Volume Campaigns
Works outside the banned countries; focus on Arabic-speaking communities.
In-App Advertising
Inventory exists, but exclusion lists have to be kept tighter than usual.
Programmatic & Native
Some networks refuse the category; direct deals with publishers remain.
Influencer Marketing
Works outside gambling — fintech, crypto, apps.
Telegram & Community Marketing
Communities exist, but the topic is handled more carefully and moderation is stricter.
Crypto Exchange Marketing
Regulation differs by country; the available list is checked before every flight.
Token & Memecoin Marketing
Only outside the banned countries and without return promises.
Crypto Exchange / Swap Service Promotion
Availability depends on the country and on verification requirements.
Telegram Mini Apps & Web3 Games
Works outside the banned countries; games without betting.
Crypto Influencer & KOL Marketing
Works outside the banned countries; no return promises.
X (Twitter) Growth & Promotion
Only outside the banned countries; no betting topics.
Trading & Binary Options Marketing
Checked country by country before launch.
Closed in this region · 4+
PPC / Paid Search
The category is closed at platform level across most of the region.
Paid Social
Direct category advertising is not approved.
Streaming Campaigns
Gambling streaming is unavailable.
ASO & App Promotion
Real-money apps are not published in the region’s stores.
Who has already launched here
Reactivation of the UAE database worked — 14% returned to deposits within three weeks. But the email campaign launch was delayed ten days because of domain warm-up, and we lost part of the window around the tournament.
N. HassanHead of Retention, sportsbookIn the UAE an influencer campaign delivered 290 first trades in five weeks at $152 each. Expensive per contact, but the audience actually traded: average turnover in month one exceeded $4,000.
B. Al-FarsiCMO, crypto exchange
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for MENA within 48 hours.
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