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Swap services and exchangers

A swap service is used when the need arises, and users choose by three parameters: rate, speed, verification limit. Rate aggregators bring visitors with a clear intent to swap, but ranking depends on reserves and spread — in this segment marketing cannot work apart from the product.

2core sources
5funnel steps
4typical mistakes
48 hmedia plan
Sources

Where this segment starts

01 · Swaps and exchangers

Crypto Exchange / Swap Service Promotion

People use an exchanger at the moment of need and compare three things: rate, speed, verification requirements. All promotion comes down to being visible at exactly that moment.

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02 · Organic and reviews

SEO & Organic Placements

The slowest channel and the only one that does not switch off with the budget. Players compare operators on review sites before registering — that is where the decision is made.

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Funnel

The path to the target action

Visit to site or appCTR 0,8–3,5%Traffic from X and Telegram clicks better than paid ads: a click driven by a creator recommendation outperforms a banner. Paid buying delivers a noticeably lower CTR.
Sign-up or wallet connect4–15%On a CEX it is email registration; on a DEX it is a one-click wallet connect. DEX conversion is higher but entry value is lower: no commitment and no user data.
Verification (KYC)55–75%The campaign's key interim metric. The pass rate is driven by country and platform requirements: the more documents requested, the steeper the drop-off.
First trade15–40%Verified-user-to-first-trade conversion. On an exchange offering a first-trade bonus it approaches 40 percent; without an incentive it sits around 15 percent.
Day-30 retention20–35%Share who made a repeat trade within a month. Below 20 percent the source is bringing curious onlookers, not traders.
Availability

Where these sources are open

Regions are sorted by how many of the segment’s sources are open in them. Inside a region the rules differ by country — that is settled in the media plan.

SourceTier 1Tier 2Tier 3LATAMCISAPACMENAEurope
Crypto Exchange / Swap Service PromotionAvailableAvailableAvailableAvailableAvailableAvailableConditionalConditional
SEO & Organic PlacementsAvailableAvailableAvailableAvailableAvailableAvailableAvailableAvailable

Full source × region matrix

Careful

Where budget gets lost

Mistake 02

KYC bleeds budget silently

A cost-per-registration report looks good until the share who reach verification is counted. At a 50 percent KYC pass rate the real cost per target action is double what the report states.

Mistake 03

Inflated trading volume

Wash trading and self-deals inflate turnover on paper. Spotted by unique addresses per unit of volume: when one address generates an abnormal share of turnover, the reported figure does not correspond to real users.

Mistake 04

Yield promises shut down the channel

Mentioning returns, APY or payback guarantees in ad copy violates platform policies and, in many jurisdictions, the law. Google, Meta and Apple pull such ads without warning; repeat cases lead to account lockout.

Every mistake in both industries

Nearby

Other segments

Exchanges and trading platformsTrading bots and derivativesCrypto cards, Web3 and Mini Apps
Media plan in 48 hours

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