Web3: 18,400 addresses via Mini Apps and Telegram

Collect active wallets for a Web3 project through Telegram Mini Apps.

$31 000budget

18 400addresses

$1,68cost per address

4 wksflight

Context

A Web3 project wanted to collect active wallets ahead of a token launch. Telegram Mini Apps allow wallet connection in two clicks. A multi-geo campaign with no specific market focus. Budget was $31,000 for four weeks, target was maximum addresses at minimum cost.

Launch timeline

Wave by wave

Week 1
Mini App launch
Deployed a Telegram Mini App with simplified onboarding: wallet connection in two clicks. Seeded in crypto channels and Web3 communities.
Weeks 2–3
Scaling
Expanded seeding to 40 channels across six GEOs. Average address cost held at $1.5–1.8 — the niche is new, competition for attention is still low.
Week 4
Filtering
Filtered out channels where the bot share among connected wallets exceeded 30%. Out of 18,400 addresses, 14,200 passed the activity check. Cost per verified address: $2.18; cost per all: $1.68.

Decisions

What worked

Solution 01

Mini App instead of a landing page

Onboarding via a Telegram Mini App: the user connects a wallet in two clicks without leaving the messenger. Transition-to-connected-address conversion was 38%; on a landing page it would have been 8–12%.

Solution 02

Six GEOs simultaneously

Seeding ran across six GEOs in parallel. The Mini Apps niche is new, competition for attention is low — address cost held steady at $1.5–1.8.

Solution 03

Bot filtering

The bot check should have been in place before launch, not in the final week: by the time it worked, a quarter of the budget had already gone to channels it would have filtered out.

What did not work

We tried promoting through X threads. The format delivered reach, but a Telegram Mini App only opens from Telegram — the transition from X required two extra steps, and conversion dropped to 3%. We shut the X ad budget after the first week and focused on Telegram-native channels.

Sources in this case

Telegram Mini Apps & Web3 Games Telegram & Community Marketing

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