What the region is made of
Every country has its own page: what is open, the deposit price corridor and the launches. Regulation inside a region differs more than price does.
What is open in the region
PPC / Paid Search
Runs on certification; Kazakhstan and Uzbekistan require a local licence.
Paid Social
Meta and TikTok are available; the account is opened through an agency.
In-App Advertising
Inventory is available with little competition; event passback is mandatory.
Programmatic & Native
Local networks accept the category; international DSPs go by country list.
Influencer Marketing
Telegram creators and YouTube; ad disclosure is required by law.
Streaming Campaigns
Local platforms and Kick work; Twitch is sports only.
Telegram & Community Marketing
The region’s main channel: betting and crypto communities with million-strong audiences.
ASO & App Promotion
Google Play is open; Apple goes by the list of licensed countries.
Email Marketing
Own list; local mail providers filter the topic harder than Gmail.
SEO & Organic Placements
Review sites and mirrors; works on Russian-language queries.
Crypto Exchange Marketing
High demand; country restrictions are checked before the flight.
Trading Volume Campaigns
Active trader communities; runs through Telegram and YouTube.
Token & Memecoin Marketing
Communities and KOLs; ad disclosure is mandatory.
Crypto Exchange / Swap Service Promotion
Exchangers are the main entry point; aggregators and communities.
Telegram Mini Apps & Web3 Games
Telegram’s home region; the highest share of active users.
Crypto Influencer & KOL Marketing
The biggest crypto creators; they work through Telegram and YouTube.
X (Twitter) Growth & Promotion
A smaller audience than Telegram; runs through creators.
Trading & Binary Options Marketing
Only where the instrument is permitted, with risk disclosure.
Who has already launched here
Auditing our active Telegram channels took two weeks instead of the promised five days — but in the end 60% of placements with inflated views were cut. Unpleasant to learn the scale of the problem, yet CPA normalised immediately.
D. PetrovAffiliate Manager, affiliate networkPromoting the exchanger in CIS Telegram chats brought a stream of requests, but the completed-swap rate stayed below 40% for the first two weeks. The issue was withdrawal limits, not traffic. Once the limits were raised, conversion reached 67%.
V. SokolovaGrowth Lead, exchangerWe reached the top line on two rate monitors within three months — organic swap requests grew fourfold. The channel keeps running without daily spend, and that is its core advantage over paid buying.
G. AslanovHead of Acquisition, exchanger
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for CIS within 48 hours.
Get the media plan