Tier 1
Expensive traffic and strict regulators. Launching almost anywhere requires an operator licence and platform certification, but spending power and retention are the highest.
What a budget buys in this tier
The budget divided by the deposit price corridor, before fee and timing. The exact figure is calculated for your product and source — in the calculator.
Countries in this tier
A tier is a price shelf, not a geography: countries with a similar deposit price and similar regulation.
What is open in the region
Programmatic & Native
DSPs accept the category on certification; direct deals with publishers are the main format.
Influencer Marketing
Creators work under contract with ad disclosure; an operator licence is mandatory.
Telegram & Community Marketing
Channels exist, reach is smaller than in the CIS; placements cost more.
SEO & Organic Placements
High competition; licensed sites rank.
Crypto Exchange / Swap Service Promotion
Exchangers operate under licence; ads through aggregators and search.
Telegram Mini Apps & Web3 Games
A smaller Telegram audience; works for crypto and games.
Crypto Influencer & KOL Marketing
Creators work under contract with disclosure; the project licence is verified.
X (Twitter) Growth & Promotion
An active X audience; crypto ads follow the platform policy.
PPC / Paid Search
Google certification is requested per country and tied to the operator licence.
Paid Social
Meta requires written permission by country list; without it an account survives until the first review.
In-App Advertising
A first-deposit event must be passed back, otherwise the algorithm drifts to cheap installs.
Streaming Campaigns
Twitch banned unlicensed slot streaming in October 2022; Kick and sports remain.
ASO & App Promotion
Apple requires the licensed entity itself to be the developer of record.
Email Marketing
Domain warm-up is mandatory, otherwise the first large send lands entirely in spam.
Crypto Exchange Marketing
Verification is mandatory; the KYC pass rate drives the whole economics.
Trading Volume Campaigns
Contests and fee cuts are cleared against platform requirements.
Token & Memecoin Marketing
No return promises in any material — otherwise the ad account is closed.
Launches in the region
The start moved three weeks because of certification. Dates were counted from the certificate, so the weekly plan held.
Launch breakdownThe first two months produced almost nothing. By month six the channel delivered deposits without daily spend — which is the point of it.
Country and sourcesDisplay produced nothing on its own, yet search converted a quarter better alongside it — so they were measured together.
Launch breakdownWho has already launched here
Google certification in Germany took twenty-two days. The campaign was planned from the certificate date, not our deadline, and in six weeks we got 410 FTDs at USD 174 — within the forecast.
L. AndersenGrowth Lead, sportsbookBing Ads turned out to be the second-largest source in the Netherlands — clicks 40% cheaper than Google, with nearly the same deposit conversion. In eight weeks we got 280 FTDs at USD 181.
J. van DijkHead of Acquisition, sportsbookThey audited crypto channels for our advertisers — out of 200 Telegram placements, 54 passed vetting. On the survivors the cost per first trade in the UK came to $187, which is very competitive for Tier-1 crypto.
O. JohanssonAffiliate Manager, affiliate network
Calculated for your GEO and budget
Describe the product and the budget — we will build a media plan for Tier 1 within 48 hours.
Get the media plan