What it is
The first three seconds
The opening of a video that determines whether it gets watched or swiped past. In vertical video, the hook accounts for more of the result than everything else combined.
Where it breaks
The usual mistake
Of 10,000 who opened the video, 4,800 make it to second five. That means less than half will hear anything you say afterward. Replacing the first three seconds lifts that number to 6,200 — and the entire rest of the video starts performing 1.5x better, even though nothing in it changed.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where Hook is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
Media plan in 48 hours
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
Get the media plan