What it is
Cost per install
Price of one app install. In iGaming and crypto it means nothing on its own: half of the installs never reach registration, and cheap installs from incentivised traffic almost never reach a deposit. We look at CPI only next to the share of installs that reached the target action.
Example
What it looks like in numbers
Network A gives installs at $0.90, network B at $2.40. From A, 1.1% reach a deposit; from B, 6%. A deposit costs $82 via A and $40 via B. The cheap install turned out twice as expensive.
Related terms
Next to it in the report
In practice
Where this shows up
Pages where CPI is not explained but used — in a channel’s mechanics, in a launch breakdown or in a report.
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