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Placements and Reels

Instagram

Ads here follow Meta’s rules; creator placements follow the creator’s country. One format: Reels and Stories with a link, they live a day, so they are planned around a date.

1source
8/8regions open
Placement in 3–5 daystime to launch
Sources

What buying here runs through

Instagram

Stories drive action immediately and vanish in a day; Reels live longer and convert worse. The plan uses them as a pair: Reels for reach, Stories for the click.

Source page
Moderation

What moderation cuts

Rejection 01

No paid-partnership label

A placement without the “paid partnership” label gets removed on complaint, and in Europe and Brazil it is also fined by the regulator.

Rejection 02

Accounts with inflated audiences

The platform does not punish this, the budget does: half of the “lifestyle” accounts have a Stories reach three times below their follower count.

Rejection 03

Promo code bigger than the product

A Story where the whole frame is the code and the bonus amount reads as spam to the algorithm and never reaches recommendations.

Conditions

For which products and on what terms

iGaming

Placements with sports and lifestyle creators with disclosure and a licence; direct ads only on Meta’s permission for the country.

Crypto

Finance and trading creators with disclosure; no “before/after” and no return percentages, otherwise the creator’s account loses reach along with your placement.

Example

A placement that passes

Three Stories in a row: the creator in their own setting, the product in use, a link sticker to the landing page; the partnership label on, one promo code spoken out loud.

FormatsReelsStoriesIntegrations
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