What buying here runs through
Stories drive action immediately and vanish in a day; Reels live longer and convert worse. The plan uses them as a pair: Reels for reach, Stories for the click.
Source pageWhat moderation cuts
No paid-partnership label
A placement without the “paid partnership” label gets removed on complaint, and in Europe and Brazil it is also fined by the regulator.
Accounts with inflated audiences
The platform does not punish this, the budget does: half of the “lifestyle” accounts have a Stories reach three times below their follower count.
Promo code bigger than the product
A Story where the whole frame is the code and the bonus amount reads as spam to the algorithm and never reaches recommendations.
For which products and on what terms
Placements with sports and lifestyle creators with disclosure and a licence; direct ads only on Meta’s permission for the country.
Finance and trading creators with disclosure; no “before/after” and no return percentages, otherwise the creator’s account loses reach along with your placement.
A placement that passes
Three Stories in a row: the creator in their own setting, the product in use, a link sticker to the landing page; the partnership label on, one promo code spoken out loud.
Calculated for your GEO and budget
Describe the product and GEO — we will tell you whether Instagram is open for it and build a media plan in 48 hours.
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