What it takes to launch
Certifications, licences and platform limits by source and region. It is the first thing we check and the first thing that breaks deadlines when checked late.
Where it works, with a caveat
PPC / Paid Search
Google certification is requested per country and tied to the operator licence.
PPC / Paid Search
Since 2025 Brazil requires an operator licence for betting ads; the other countries run on certification.
PPC / Paid Search
Italy has banned gambling advertising since 2019; the rest run on certification.
PPC / Paid Search
Japan and Korea have their own disclosure rules; the rest run on certification.
Paid Social
Meta requires written permission by country list; without it an account survives until the first review.
Paid Social
Runs through an app in a different category rather than a direct offer.
Paid Social
Meta opens Brazil, Mexico and Colombia on a licence; the other countries go through an app.
Paid Social
Meta permission plus country limits; the Dutch influencer ban also affects placements.
Paid Social
The Philippines and India are open with permission; Indonesia and Malaysia only through an app.
In-App Advertising
A first-deposit event must be passed back, otherwise the algorithm drifts to cheap installs.
Where the channel does not work
| Source | Region | Reason |
|---|---|---|
| PPC / Paid Search | MENA | The category is closed at platform level across most of the region. |
| Paid Social | MENA | Direct category advertising is not approved. |
| Streaming Campaigns | MENA | Gambling streaming is unavailable. |
| ASO & App Promotion | MENA | Real-money apps are not published in the region’s stores. |
| Trading & Binary Options Marketing | Tier 1 | Retail sale is closed across most Tier-1 jurisdictions. |
| Trading & Binary Options Marketing | LATAM | Brazil and Mexico have closed the instrument to retail clients. |
| Trading & Binary Options Marketing | Europe | Binary options are banned for retail clients in the EU under the 2018 ESMA decision. |
What gets asked at this step
Our niche does not pass moderation+
That is exactly our specialisation. Search and paid social are closed — creators remain. Scripts pass a legal review against market requirements.
Do you work with international GEOs+
47 GEOs. Scripts are written in the market language with local creators, not translated from Russian.
Calculated for your GEO and budget
Describe the product, GEO and budget — we come back with a media plan in 48 hours. Free and without obligation.
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